Privacy Policy

Last updated: February 7, 2026

1. Introduction

Welcome to Modern Beekeeping ("we," "our," or "us"). We are committed to protecting your privacy and being transparent about how we collect and use your data. This Privacy Policy explains what information we collect when you visit www.modernbeekeepingskool.com (the "Website"), how we use it, and what choices you have.

2. Data We Collect

We collect data in two ways: automatically through analytics tools (only with your consent) and information you voluntarily provide.

2.1 Automatically Collected Data (with consent)

When you accept analytics cookies, the following tools may collect data:

Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website. Clarity provides:

  • Heatmaps — showing where visitors click and scroll
  • Session recordings — anonymized replays of how visitors navigate the site
  • Performance metrics — page load times and interaction data

Clarity does not collect passwords, payment details, or other sensitive form data. Learn more: Microsoft Clarity Terms

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand website traffic and visitor behavior. GA4 collects:

  • Page views — which pages you visit and how long you stay
  • Traffic sources — how you found our website (search engine, social media, direct)
  • Device information — browser type, screen size, operating system
  • Geographic region — approximate location (country/city level, not precise)

We have enabled IP anonymization to protect your privacy. Learn more: Google Privacy Policy

2.2 Information You Provide

If you join our community through Skool, the data you provide (name, email, profile information) is handled by Skool's own privacy policy. We do not directly collect personal information through this website.

3. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device. We categorize them as follows:

CategoryPurposeRequired?
NecessaryEssential for the website to function (e.g., cookie consent preference storage)Yes — cannot be disabled
AnalyticsMicrosoft Clarity (heatmaps, session recordings) and Google Analytics 4 (traffic data, page views)No — requires your consent
MarketingCurrently not in use. Reserved for future advertising or retargeting tools.No — requires your consent

4. Your Choices and Rights

You have full control over which cookies are active:

  • Cookie Banner: When you first visit our website, a cookie consent banner lets you accept all, decline all, or customize your preferences.
  • Change Preferences: You can clear your browser cookies at any time to reset your preferences. The consent banner will appear again on your next visit.
  • Browser Settings: Most browsers allow you to block or delete cookies through their settings menu.
  • Opt-Out Links: Google Analytics Opt-Out

Under the GDPR (if you are in the European Economic Area) and similar privacy laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict processing of your data
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

5. Data Retention

Analytics data collected by Google Analytics is retained for 14 months. Microsoft Clarity retains session data for up to 30 days. Your cookie consent preference is stored locally in your browser and does not expire until you clear your browser data.

6. Third-Party Services

Our website may link to third-party services. Each has its own privacy policy:

7. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

9. Contact Us

If you have any questions about this Privacy Policy or your data, you can reach us through our Modern Beekeeping Community on Skool.

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